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Palooza Beer Pong Festival went from a small back yard party to an event that hosts about three-thousand people every year.

Ryan Pownall standing on stage in front of a crowd.
Ryan Pownall welcoming people to Palooza Beer Pong Festival (Image from Ryan Pownall).

Ryan Pownall built this record-holding event from the ground up with the help of his parents who contributed by rallying people they knew to volunteer, making the majority of Palooza volunteers over the age of 60.

Pownall had to overcome a lot of hurdles in the making of this festival such as being blocked from Airbnb, struggling with finding a way to staff the event and in the end, he learned through trial and error.

A crowd of people playing beer pong
Palooza guests crowd around playing beer pong (Image from Ryan Pownall).

After owning a few clubs in Ottawa, he gained connections to people like Bam Margera from Jackass and rapper Riff Raff who can be seen promoting the event in a video posted to Pownall’s Instagram.


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This large-scale party is all for a good cause, donating a portion of its profits to the CHEO Foundation and contributing to families of children who need medical support.

Jaeden McLeod standing in front of the Toronto skyline

Reporter and writer for this story, Jaeden McLeod

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